Marketing, but with compassion.
At Potentia, we pride ourselves on authenticity and honesty. That’s why, when you reach out to us to help with your brand, we try to make it as transparent and straightforward as possible. We don’t intend to sell you a list of services that don’t align with your goal or marketing strategy - life’s too short, right?
Our expertise
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Digital strategy and planning focuses on developing a comprehensive roadmap that aligns your online presence with your business goals.
This service includes market research, audience segmentation, and strategic recommendations tailored to fit your brand’s unique needs.
We begin with an in-depth consultation to understand your business objectives and target audience. Next, we conduct thorough market research and audience segmentation to create a customised digital strategy. Along the way, we'll provide ongoing consultation to ensure your strategy evolves with market trends and business growth.
This service is perfect for businesses and organisations aiming to establish or enhance their digital presence, particularly in the healthcare, wellness, and mental health sectors. It’s ideal for those who want a cohesive, goal-oriented approach to their online activities, but who need a little guidance and direction.
With this service, you'll get clear, actionable strategies specifically tailored to your business goals, an enhanced understanding of your target audience that leads to better engagement and connection, and a cohesive approach that seamlessly integrates various digital channels for maximum impact. Plus, we offer ongoing support and adjustments to adapt to changing market trends and ensure your strategy stays relevant and effective.
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Content creation and copywriting involves crafting compelling, SEO-optimised content for various platforms, including websites, blogs, social media, and marketing materials. This service also includes the creation of visually engaging content like infographics and graphics.
We offer a full suite of content services, from initial concept development to final execution. Our process includes a detailed briefing to understand your brand voice and messaging goals. We then create content that is not only engaging and informative but also optimised for search engines.
This service is essential for businesses needing to communicate their message clearly and effectively. It’s particularly beneficial for those in fields requiring sensitive or complex information, such as mental health or healthcare, ensuring accurate and accessible content.
You'll get high-quality, engaging content that builds brand credibility, consistent messaging across all platforms that reinforces your brand identity, and visual content that complements your written materials to boost engagement and retention. Whether it's a compelling blog post or a captivating infographic, we make sure your content hits the mark.
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The main goal of our content creation and copywriting services is to make your brand's voice shine across all platforms, using your unique voice to educate, inspire, and inform. We create captivating content in various formats, including articles, blogs, social media posts, newsletters, infographics, e-books, and even courses, all designed to engage and connect with your audience.
We start with a detailed briefing to understand your brand voice and messaging goals. From there, we craft content that resonates with your target audience, effectively communicating even the most complex or sensitive topics. This service is ideal for businesses in sectors like mental health or healthcare, where clarity and accuracy are crucial.
Our services help you build brand credibility and establish thought leadership, ensuring your messaging is unified and compelling across all channels. The result is content that not only engages but also resonates with your audience, enhancing trust and positioning you as a leader in your industry.
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Our social media strategy and management service is all about elevating your brand's presence and engagement. We handle everything from planning to execution, including developing content calendars, crafting compelling posts, managing influencer partnerships, and reviewing performance metrics to keep your strategy sharp.
We kick things off with a thorough social media audit to see what's working and what needs a tweak. Then, we create tailored content calendars and engagement tactics that align with your brand's voice and captivate your audience. We don't just set it and forget it - ongoing performance reviews and adjustments ensure your strategy stays ahead of the curve.
Need a full-service approach? Our all-inclusive social media packages cover everything, from strategy to content creation, ensuring your social media game is always on point.
This service is perfect for brands looking to build a vibrant community, boost brand loyalty, and drive traffic to their website. You'll get a unified and consistent social media presence, enhanced engagement, and stronger brand loyalty.
We also make smart use of influencers and partnerships to expand your reach, all backed by data-driven insights and tweaks to keep your strategy impactful and sustainable.
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Unlock the potential of understanding your audience with our audience analysis and segmentation service. We dive deep into demographics, behaviors, and psychographics to categorise your audience into key segments, giving you the insights you need for targeted marketing strategies.
We start by gathering and analysing data from various sources to create detailed audience personas that capture the essence of your key market segments. With these insights, we craft strategic recommendations on how to effectively reach and engage each segment with tailored content and marketing campaigns.
This service is perfect for brands looking to refine their marketing strategies and personalise their communications. It’s especially valuable for boosting customer engagement and loyalty. You’ll gain a deeper understanding of your audience, allowing you to create content and messaging that truly resonates. Plus, our data-driven approach ensures your decisions are informed and effective, helping you connect with your customers on a whole new level.