The Potentia method:

We don’t do jargon or filler. Your audience is already overwhelmed with constant advertising daily and has learned how to tune it out.

Instead, we craft authentic, dynamic copy that impacts your audience and connects them with what matters - you. No click-bait, gimmicks or tricks necessary.

We focus on long-term brand loyalty and authentic customer experiences. To do this, we build a picture of your demographic - what do they need, want and crave most?

Based on this, we carefully craft content that resonates emotionally and practically, whether you prefer a more compassionate voice or a tone of expertise.

We work both hands-on and hands-off. If you know what you need and have a tight deadline, we can provide a no-nonsense service that gets the job done and ticks all the right boxes.

If you come to the table with an idea that isn’t quite fully formed, we can walk you through the creative process until your vision comes to life.

With a professional background in psychology, our work is rooted in ethical best practice. We don’t sell false promises or misinformation and use reliable resources.

We work with brands that value confidentiality, transparency and integrity. For this reason, we enjoy long-term working relationships with many of our clients.

The foundation of our work is rooted in academic training obtained from some of the best psychology education providers in the United Kingdom. We selectively accept projects that align with our expertise, ensuring that your content is trustworthy, verified, and supported by data.

We don't do pseudoscience; instead, we focus on creating authentic copy that builds your brand's credibility and earns your audience's trust.