Welcome to the new era of digital marketing.
Our health is finally getting the attention it deserves.
Integrating mental health and wellbeing into your healthcare marketing strategy has never been more beneficial. Research shows that 50% of customers prefer brands that support and address societal issues such as mental health problems. Similarly, 65% of customers prefer supporting brands prioritising staff wellbeing and inclusivity. Consequently, there is a huge demand for businesses and organisations across every industry to incorporate mental health, physical health, and overall wellbeing into their healthcare marketing efforts.
And it doesn't just stop there. Companies prioritising mental and physical health tend to have happier, healthier employees, less staff turnover, and increased productivity by around 20%.
But here’s the thing: mental and physical health are complex, sensitive subjects that you can't afford to get wrong. While the internet has endless resources, misinformation is still a huge issue, and marketing missteps are easy to make. More people than ever are taking their mental health and overall wellbeing seriously, but they often don't know where to start due to the overwhelming amount of inaccessible, repetitive, or simply untrue information.
That’s why you need an expert.
At Potentia, we know exactly what it means to live and breathe the healthcare space. With years of experience working within healthcare organizations and wellbeing services, our lived-experience means we have a competitive advantage over other marketing professionals. We get your pain points, and we know the demands of working within health services whilst also trying to create educational content in order to reach more patients and enables people to find you.
We specialise in crafting strategic healthcare marketing and content solutions that integrate mental health, physical health, and overall wellbeing into your brand narrative. Utilising years of clinical experience, current industry knowledge, marketing trends, and cutting-edge scientific research, we create compelling content and marketing campaigns that resonate with your customers on an emotional level. Our expertise allows us to transform complex concepts into engaging, accessible copy that you can confidently use across multiple digital platforms, enhancing your brand's online presence and ensuring your message is both impactful and responsible.
We address the unique needs of healthcare providers by developing an effective healthcare marketing strategy that incorporates mental health conditions, physical health, and overall wellbeing. Our approach includes effective healthcare marketing strategies that leverage digital marketing channels, social media, and traditional marketing to reach a wide audience.
Our comprehensive healthcare marketing services include:
Crafting content that addresses mental health needs and mental health conditions
Developing digital marketing strategies to engage existing and new patients
Utilising social marketing to promote positive social interactions and better mental health
Implementing healthcare advertising campaigns that highlight healthcare services and options
Our goal is to provide healthcare marketing solutions that not only drive engagement but also foster long-term relationships with your customers. By focusing on mental wellbeing and physical health, we help you build a brand within the healthcare industry that is both impactful and responsible.
